Hey,
Cindy here!
I'm a Social Media Expert passionate about storytelling and cultivating online communities. My expertise lies in social media marketing, community management, copywriting, content creation, platform management, and increasing engagement by pulling insights from analytics.
I enjoy keeping up with trends and strengthening online communities.
What I Can Do for You
Social
Strategizing
From researching your target audience to implementing tactics and tracking KPIs – you can count on me!
Community
Managament
I've been a part of both large communities and unique-niche ones. Engaging and building connections is what I do.
Content Creation +
Copywriting
I have experience ideating and creating content for various types of clients/brands. I can help you set the tone and stay on brand.
Here we go!
Dr. Robin L. Smith
MEdia PERSONALITY, BEST-SELLING AUTHOR, AND MENTAL HEALTH ADVOCATE
Ray-Ban Stories x Burna Boy
RAYBAN STORIES AND META TEAMED UP TO PROMOTE BURNA BOY'S VANILLA VIDEO
I've been fortunate enough to work on some really cool campaigns and with amazing Entertainment industry clients.
Drama Club FOX
FOX's DRAMA GENRE VERTICAL
TUBI
STREAMING PLATFORM
The Cleaning Lady
Drama crime series
9-1-1: Lone Star
DRAMA MEDICAL TV SERIES
The Masked Singer
MUSIC COMPETITION SERIES
The Numbers
KPIs produced from 9-1-1: Lone Star, The Cleaning Lady, and Tubi
4.8K
Posts
244M
Impressions
9.3M
Engagement
72M
Views
9-1-1: Lone Star Season 4 Campaign
Trended Top 10 on Twitter for seven-consecutive weeks by creating a relatable tone of voice and sparking conversations
Grew Instagram, Twitter, and Facebook accounts by 162K followers
~ 33K on Instagram
~ 15K on Twitter
~ 114K on Facebook
Collaborated with client to curate and deliver weekly Talent Toolkits
These included promotional assets, extended clips, GIFs, BTS content
Live-Tweeting
GIF
Reel Pushing
Catch-Up
TikTok Fun
9-1-1: Lone Star shares a TikTok account with Drama Club FOX, a vertical I happened to manage! Knowing the 9-1-1: Lone Star fandom like the back of my hand, I knew they would enjoy these. These are the account's top-performing posts since I started working on this vertical.
1.3m views
I pulled this clip and provided video editors line by line what I wanted in this video
135.2K views
#Tarlos is the most popular couple in this show, so I captioned this sweet moment
81.2K views
I pulled this snippet and edited the caption to create a meme-like video
My time with Tubi
Terror on Tubi 2021
#TerrorOnTubi highlighted the horror genre and Tubi Originals of the month. This campaign included influencer marketing, an interactive website, a 13-day countdown to Halloween, and a #FreeLikeTubiSweepstakes.
'Tis the Season #TubiJolly
Another campaign promoting the holiday genre on the platform. I worked closely with the client, creatives, and partners to orchestrate another #FreeLikeTubiSweepstakes.
Freak Brothers S1
This was a big launch for Tubi as the series featured Pete Davidson, Woody Harrelson, Tiffany Haddish, John Goodman, and more. I provided talent tags, assisted in the promotion of The Freak Brothers' Psychedelic Pop-Up at Fred Segal, and promoted the series through social media.
Influencer Content
Sweepstakes Promo
Event/Show Promo
Ray-Ban Stories x Meta: Vanilla by Burna Boy
Burna Boy partnered with Ray-Ban for 'Vanilla' visuals. I assisted the META team by creating a rollout with an organic approach for Ray-Ban's Instagram channels. The idea was to promote the release of the music video in tandem with the product – Ray-Ban Stories.
The Action Plan: tease, launch, and sustain.
Tease
Launch
Sustain
Dr. Robin L. Smith
Best known for her time on The Oprah Winfrey Show as the Therapist-in-Residence. I led a team of graphic designers, video editors, and engagement specialists to revamp her social media while maintaining her respectable reputation online.
For this client, my team and I had to get extra creative with producing content because we partnered during the pandemic and she was unable to capture much content for us. We worked with what we had and still saw success!
Promoting
Lies At The Altar
Spreading positivity
Have a laugh
Let's connect!
Website
cindynguyencreative.com
cindynguyencreative@gmail.com
Phone
407.222.3227
