CINDY

NGUYEN

About Me

I'm a Senior Social Media Manager ​with a deep passion for storytelling ​and cultivating online communities. ​My expertise lies in social media ​strategy, community management, ​copywriting, content creation, and ​platform management.

I have a knack for keeping up with ​trends and fostering genuine ​relationships online.

What I Can Provide

Portfolio

I’ve gotten to be a part of amazing ​opportunities and projects alongside great ​clients.

Check out some of my work.

TurboTax

Amazon Books & Kindle

Google Play: Pokemon GO Fest

Taco Bell x Cheez-It Stunt

WNBA Toronto Launch

9-1-1: Lone Star

Drama Club FOX

Tubi

The Masked Singer

The Cleaning Lady

Ray-Ban Stories x Burna Boy

Dr. Robin L. Smith

TurboTax:

For the 2023 tax year, TurboTax’s overarching campaign was Make Your Moves ​Count. Under this campaign, I collaborated with our strategists, creative team ​influencer team, and other agencies to execute Super Bowl File ft. Quinta Brunson, ​Working Smarter ft. JVN and Antoni from Queer Eye, Polished: Smooth Filing, ​Niche Moves, and Tax-Palooza.

I created rollouts and content calendars, assisted with copy, led community ​management, oversaw the posting schedule, and live-tweeted for client during the ​Super Bowl to support our spot and promote the Super Bowl File Sweepstakes.

Super bowl super file ft. quinta ​brunson

Supported this sweepstakes and TV spot pre, ​during, and post Super Bowl.

Super bowl sunday engagement

Knowing how high-volume this day is, we made ​sure client was a part of game day conversations.

Working smarter ft. jvn & antoni

We partnered up with iconic JVN and Antoni from ​Queer Eye to help our audience easily navigate ​through tax time, no matter their tax situation.

turbotax + Niche creators

We partnered up with niche creators and tapped ​into niche communities, from bird enthusiasts to ​F1 fanatics to educate them on taxes in ​unexpected ways and remind them that they ​could get their biggest possible refund with ​TurboTax.

Polished: smooth filing

We collaborated with LA nail artist, Steph and ​Tayshia, a former Bachelorette to highlight small ​businesses and Latino culture.

tax-palooza

Tax Day just so happens to be in the midst of ​festival season, so we decided to make the ​countdown to Tax Day our own festival with fun ​social reminders and influencer collabs to hype ​up the biggest event of the year.

FOX Entertainment:

At FOX Entertainment I worked on socials for 9-1-1: Lone Star, The Cleaning ​Lady, The Masked Singer, Drama Club, and Tubi.

KPIs produced from 9-1-1: Lone Star, The Cleaning Lady, and Tubi while I ​worked on these accounts:

244M

Impressions

9.3M

Engagement

Taking a Deeper Look at 9-1-1: Lone Star ​Season 4 Campaign

Live-Tweeting

GIF

Reel Pushing

Catch-Up

TikTok Fun!

9-1-1: Lone Star shares a TikTok account with Drama Club FOX, a vertical I also ​happened to manage. Knowing the 9-1-1: Lone Star fandom like the back of my ​hand, I knew they would enjoy these. These are the account's top-performing posts ​from my time working on this vertical.

This post received ​1.3M views. I pulled ​this clip and worked ​with video editors ​on the captioning.

Knowing how loved ​#Tarlos is on this series, I ​pulled and captioned this ​fan favorite scene for ​TikTok. This post had ​135.2K views.

I pulled this snippet ​and added in-asset ​copy to create a ​meme. This post ​received a solid ​81.2K views.

Tubi:

During my time at Tubi, I worked on three significant campaigns: Terror on ​Tubi, Holiday Hits, and the premiere of Freak Brothers.

Aside from those campaigns, I worked closely with the Social Media Director ​at FOX to select monthly titles to feature from Tubi’s vast library and to ​promote Tubi Originals. I produced and maintained content calendars, ​collaborated with creative on evergreen content and series, scheduled posts, ​and owned community management.

Terror on Tubi 2021

#TerrorOnTubi highlighted the horror ​genre and Tubi Originals of the month. ​This campaign included influencer ​marketing, an interactive website, a 13-​day countdown to Halloween, and a ​#FreeLikeTubiSweepstakes.

'Tis the Season #TubiJolly

Another campaign promoting the holiday ​genre on the platform. I worked closely ​with the client, creatives, and partners to ​orchestrate another ​#FreeLikeTubiSweepstakes.

Freak Brothers S1

This was a big launch for Tubi as the ​series featured Pete Davidson, Woody ​Harrelson, Tiffany Haddish, John ​Goodman, and more. I provided talent ​tags, assisted in the promotion of The ​Freak Brothers' Psychedelic Pop-Up at ​Fred Segal, and promoted the series ​through social media.

Influencer Content

Sweepstakes Promo

Event/Show Promo

RayBan Stories x Meta: Vanilla by Burna Boy

Burna Boy partnered with Ray-Ban for ​'Vanilla' visuals. I assisted the META team ​by creating a rollout with an organic ​approach for Ray-Ban's Instagram ​channels. The idea was to promote the ​release of the music video in tandem with ​the product – Ray-Ban Stories.

The Action Plan: tease, launch, and ​sustain.

Tease

Launch

Sustain

Dr. Robin L. Smith

Best known for her time on The Oprah Winfrey Show as the Therapist-in-​Residence. I led a team of graphic designers, video editors, and engagement ​specialists to revamp her social media, increase awareness, and grow her ​following after being out of the limelight for several years.

We joined Clubhouse while it was hot and hosted weekly rooms where followers ​could seek advice, tested new ways to promote her books, and focused heavily ​on community.

Promoting

Lies At The Altar

Spreading positivity

Let’s Connect

Website

cindynguyencreative.com

Email

cindynguyencreative@gmail.com

Linkedin

/cindy-nguyen-404448176/

Before you go, have a laugh!